Privacy Policy for Snowdrift Sugar
At Snowdrift Sugar, we are committed to protecting the privacy and personal data of our customers and website visitors. This Privacy Policy outlines how we collect, use, and protect the information you provide when using our site.
1. Information We Collect
We collect various types of information in connection with the services we provide, which include bespoke cake design, gourmet chocolate truffles, artisan pastries, dessert catering for events, confectionery workshops, and seasonal sweet collections.
1.1. Personal Data You Provide Directly
When you make an inquiry, place an order, register for a workshop, or subscribe to our newsletter, you may provide us with:
- Contact information (e.g., name, email address, phone number, delivery address).
- Order details (e.g., product choices, customization requests, dietary requirements).
- Payment information (processed securely by third-party payment providers; we do not store full payment card details).
- Correspondence records when you contact us.
1.2. Information Collected Automatically
When you visit our site, we may automatically collect certain information about your device and browsing activity, including:
- IP address.
- Browser type and operating system.
- Referral source.
- Pages viewed, time spent on pages, and dates/times of access.
- Cookies and similar tracking technologies (see Section 5 for details).
2. How We Use Your Information
We use the information we collect for various purposes based on legitimate interests, contractual necessity, or your consent:
- To process and fulfill your orders for bespoke cakes, chocolates, pastries, and catering services.
- To manage your participation in confectionery workshops.
- To communicate with you regarding your orders, inquiries, or workshop registrations.
- To send you promotional offers, newsletters, and updates about our seasonal sweet collections and new products, where you have opted in.
- To improve our products, services, and the functionality of our online platform.
- To personalize your experience on our site.
- To protect against fraud and ensure the security of our services.
- To comply with legal obligations and regulations.
3. Sharing Your Information
We do not sell your personal data to third parties. We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, delivery services, website hosting, and marketing assistance. These providers are bound by confidentiality agreements and are permitted to use your data only for the purposes for which it was shared.
- Legal Requirements: When required by law or to respond to valid legal processes (e.g., court order or subpoena).
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity.
4. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, this means we will keep your data for the duration of our relationship with you and for a reasonable period thereafter to comply with our legal obligations.
5. Cookies and Tracking Technologies
Our site uses "cookies" and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. Cookies are small data files stored on your device.
- Strictly Necessary Cookies: Essential for the operation of our site (e.g., enabling shopping cart functionality).
- Analytical/Performance Cookies: Help us understand how visitors interact with our site by collecting information about page visits and errors.
- Functionality Cookies: Remember your preferences and choices (e.g., language or region).
- Targeting/Advertising Cookies: Used to deliver more relevant advertisements to you and track the effectiveness of our campaigns.
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our site.
6. Your Data Protection Rights (GDPR)
Under the General Data Protection Regulation (GDPR), if you are in the UK or EU, you have the following rights concerning your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
7. Security of Your Data
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or alteration. However, no internet transmission is entirely secure, and we cannot guarantee the absolute security of your data.
8. Third-Party Links
Our site may contain links to other websites not operated by us. This Privacy Policy applies only to our site. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.
9. Children's Privacy
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete that information as quickly as possible.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
- Company Name: Snowdrift Sugar
- Address: 72 Elmfield Road, Floor 3, Birmingham, West Midlands, B28 0EL, United Kingdom